What Works

Twice a week, on what actually moved the needle in a business I run or a client's. Published here first. The short version reaches LinkedIn three days later.

Issue #23 · 22 August 2026
I Almost Paid For A Tool I Already Owned
I spent two hours comparing email platforms and nearly signed up for one at 43 dollars a month. The tool was already in my stack, on a free plan, unused.

What Works

I Almost Paid For A Tool I Already Owned