Newsletter
What Works
One real experiment an issue, from a business I run or a client's: what was quietly costing hours, what I changed, and whether it held. Everything is measured, so you can take what worked and run it in your own business this week.
Issue #32 · 26 September 2026
Your Next Client Is A Price Increase.
Raising your price 10% earns the same as doing 10% more work. Here is how to see both in your own invoices.
Issue #31 · 26 September 2026
You Don't Have A Lead Problem.
Independent consultants rank finding clients as their biggest problem and keeping them as their smallest. One subtraction on last year's invoices shows which one you actually have.
Issue #30 · 12 September 2026
Your Quietest Client Is The Expensive One.
The client who does not renew went quiet months before the renewal date. Two numbers per client per month show it while you can still act.
Issue #29 · 9 September 2026
I Failed My Own Demo Test.
Every AI demo works, because it was built backwards from the case that worked. Four things to make a vendor do while you are still in the room.
Issue #28 · 5 September 2026
My Automation Emailed The Wrong Address.
Every automation fills in blanks you never filled in, using its own defaults. Here is how to find them before a client does.
Issue #27 · 2 September 2026
Don't Automate That. Delete It Instead.
The test to run before you automate anything. A trigger takes one of five shapes, and only two of them are worth building.
Issue #26 · 29 August 2026
The Week You Lost Waiting For A Yes
You quote work time and deliver in wait time. How to measure the gap, and why a reminder makes two of the three reasons an approval sits still worse.
Issue #25 · 26 August 2026
I Turned Off My Own AI Monitor
My proactive AI ran every 60 seconds and was correct every time. It was also useless every time, and the model was never the reason.
Issue #24 · 26 August 2026
LinkedIn Didn't Throttle You
One post got 5,867 impressions. Another got 53 three weeks later, same account. The analytics line that explains the gap is the one everybody scrolls past.
Issue #23 · 22 August 2026
I Almost Paid For A Tool I Already Owned
I spent two hours comparing email platforms and nearly signed up for one at 43 dollars a month. The tool was already in my stack, on a free plan, unused.
Issue #1 · 6 June 2026
The Follow-Up Email You Didn't Send
Most deals that die quietly were never lost to a competitor or on price. Nobody followed up. Two one-line follow-ups, and then you move on.
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